Expected Goals: A Football Perspective
"In both football and business, profit isn't in today's score, but in the quality of tomorrow's opportunities. Discover the power of data."
At SV Spakenburg, we use data to optimize strategies. A crucial concept is Expected Goals (xG): a metric that assesses the quality of created chances.
A penalty has an xG of 0.76, while a shot from outside the box only scores 0.03. This statistic tells you whether your team is creating the right chances.
Do not focus on today's scoreboard, but on the quality of the chances you create for tomorrow.
Patience and the process
Sometimes you do not win, while the statistics say you should have. The lesson for sales: success is not always immediately visible.
If you consistently create high-quality opportunities, results will follow. This applies to football and your sales funnel.
Expected Leads: xG for your sales team
In the business world we speak about Expected Leads. Like xG in football, this measures the quality of your opportunities.
Match-day tip: Do not just measure how many leads you generate, score them on quality.
Conclusion: Play the long game
Building a successful team or company is a marathon. By relying on solid foundations and data, you lay the basis for sustainable championship.
Lead Score Quick Check
Check your Match-day Knowledge
Question 1 of 2
What is the primary goal of outbound sales development?
Valuable?
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Calls
Data from tens of thousands of sales calls.
Growth
Average increase in meetings.