More Email Response in 6 Steps

Many salespeople complain that they receive little to no responses to their emails. Could it also be due to those emails themselves? When I see what mediocre emails I receive myself, I do not find it very illogical that there is little response to such messages.

1. Personalization

Very simple: if you do not take the effort to personalize your email, why would a prospect take the effort to respond? Go beyond just filling in a name.

2. Length

People are extremely busy, make sure you trigger in the first two sentences. Keep in mind that many people read their email on their phone. Make sure your email can be read on one screen.

3. Extreme relevance

Your email must be about something that concerns the reader. It helps to focus on a niche. Make sure you know the 2 to 3 biggest pain points within that niche.

4. References

Nobody wants to be a guinea pig. Confirm with well-fitting references that similar companies benefit greatly from your solution.

5. Clear CTA

Make sure your email has 1 clear goal. Think about finding the right contact person or getting a referral.

6. Do not give up

The main reason people do not respond is because they are too busy. Do not give up after 1 or 2 contact moments. Be careful not to become annoying.

Conclusion

By applying these 6 principles you significantly increase your response rate. It is not about emailing more, but about emailing better.