Stay One Step Ahead of the Competition

Companies always reach a point where they can no longer grow exponentially through word-of-mouth and inbound marketing alone. What distinguishes the most successful companies is their ability to stay one step ahead of the competition by proactively getting in touch with their ideal customers. But how do you achieve that? In this article, we set up a powerful new business machine in three steps.

Step 1: Define your New Business Strategy

We use a framework of the 5 W's to set a sharp strategy:

Step 2: Implement Lead Management & Nurturing

The ultimate goal is to turn every first meeting into a deal. However, only 11% of outbound leads are immediately ready for a trajectory. What happens to the other 89%?

Step 3: The right roles and skills

An accelerator runs on people. You need an SDR for prospecting, an AE who guides and challenges the journey, and a marketer who manages the front end (SEO/SEA) and retargeting. Copywriting is the 'glue' that connects everything here.

Conclusion

Do you want a profitable new business vehicle? Start with strategy, design the process and ensure that the right people with the right skills are at the wheel. This is how you transform from reactive waiting to proactive winning.