Je product is niet het probleem.
Je businessmodel wel.

In mature markets, products often look alike. Real differentiation is more often found in the business model than in the product itself.

Using examples such as Dollar Shave Club, Rituals, Picnic, Netflix and Coolblue, this article shows how companies create advantage by changing how value is delivered, packaged or sold.

For sales teams, that means the story should not only focus on features. It should make clear where the company truly differs and whether the sales process is built to surface that difference.