Wat is leadgeneratie?

Leadgeneratie is het proces van het aantrekken en verzamelen van contactgegevens van potentiële klanten die interesse tonen in je product of dienst. Het doel is een pipeline van gekwalificeerde prospects te bouwen die je salesteam kan opvolgen.

Hoe genereer ik meer B2B leads?

Meer B2B leads genereer je door een scherp ICP te definiëren, de juiste kanalen te kiezen (LinkedIn, e-mail, telefoon) en consistent op te volgen. Match-day bouwt een gestructureerd leadgeneratiesysteem dat elke maand nieuwe gekwalificeerde leads oplevert.

Wat is het verschil tussen inbound en outbound leadgeneratie?

Inbound leadgeneratie trekt prospects naar je toe via content, SEO en social media. Outbound benadert prospects actief via cold calling, e-mail en LinkedIn. Outbound geeft sneller resultaat; inbound bouwt aan langetermijn organische groei. De combinatie is het krachtigst.

Wat kost leadgeneratie?

De kosten voor B2B leadgeneratie variëren afhankelijk van je doelgroep en volume. Match-day werkt met vaste maandelijkse tarieven. Plan een vrijblijvend gesprek voor een voorstel op maat.

Hoe snel levert leadgeneratie resultaat op?

Outbound leadgeneratie levert binnen 2-4 weken de eerste leads. De eerste maand is vaak optimalisatie; vanaf maand 2 draait de motor structureel. De meeste klanten zien binnen 90 dagen significante resultaten.

Match-day team aan het werk, leadgeneratie achtergrond

Lead Generation Agency

LEAD GENERATION
THAT WORKS.

No empty promises, but warm leads on your calendar. Match-day is the lead generation agency that provides your sales team with qualified prospects ready for a conversation. For companies that want to generate leads consistently and build a more predictable pipeline.

Start With Lead Generation

Warm Lead!

Qualified & Ready for Conversation

LEADS

Gerelateerde onderwerpen

Do you want to rank not only for lead generation, but also for generating leads and sales outsourcing?

Generate leads Outsource sales Prospecting agency

WHAT IS LEAD GENERATION?

Lead generation is the process of attracting and identifying potential customers for your business. It's about filling your sales funnel with prospects who are interested in your product or service.

Leads are potential customers who show interest in your solution

Good lead generation focuses on quality, not just quantity

The goal is to provide your sales team with warm, qualified prospects

Effective lead generation makes sales predictable and scalable

The Goal

Lead generation ensures that your sales team no longer has to search for prospects, but can focus on closing deals with qualified leads.

Pillar hub

Lead generation is the hub, these pages answer the adjacent commercial questions

This structure helps visitors find the right Match-day page for their commercial question.

B2B lead generation

For proactive B2B pipeline building.

View page→

B2B leads

For warm lead quality and lead buying nuance.

View page→

Sales leads

For qualification and handoff to sales.

View page→

Lead generation software

For software, intent signals, and follow-up.

View page→

WHY OUTSOURCE LEAD GENERATION?

Focus on what you do well. Leave lead generation to specialists.

Save Time

Lead generation takes enormous amounts of time. Cold calling, emails, LinkedIn outreach. Leave that to a team that does nothing else.

Instant Expertise

We have more than 10 years of experience in B2B lead generation. You immediately benefit from proven methods and techniques.

Faster Results

No months of build-up time. We start immediately with proven processes and deliver the first leads within weeks.

Focus on Deals

Your sales team can focus on what they're good at: closing deals. We take care of the lead supply.

OUR LEAD GENERATION METHOD.

A proven approach for generating warm B2B leads.

Define ICP

Together we determine your Ideal Customer Profile. Who is your dream customer and where do you find them?

Multi-Channel

We approach prospects via LinkedIn, email, and phone. Each channel has its own strength.

Qualification

We qualify every lead based on BANT: Budget, Authority, Need, and Timeline.

Handover

Only qualified leads are handed over to you. Including all context for the conversation.

LEAD GENERATION CHANNELS.

We reach your prospects through the channels where they are active.

LinkedIn Outreach

Professional outreach via LinkedIn. We build relationships and generate interest without spamming.

Email Campaigns

Personalized emails that stand out in the inbox. No templates, but messages that truly resonate.

Phone Outreach

Our SDRs call on your behalf. No scripts, but real conversations that generate interest.

LEAD GENERATION IN NUMBERS.

3.5x

More Meetings

89%

Customer Satisfaction

10+

Years Experience

50+

Happy Customers

Lead generation framework

Strong lead generation connects strategy, execution, and tooling

Strategy

Lead generation starts with ICP, positioning, and channel choices.

Execution

Each touchpoint should contribute to response and pipeline quality.

Scaling

Predictable growth requires feedback loops across targeting, messaging, and tooling.

Mini wiki

Key terms behind this page

Compact definitions for teams that want to understand Match-day’s point of view quickly.

Lead generation

The process of targeting, attracting, qualifying, and handing off opportunities to sales.

Pipeline growth

More qualified opportunities entering the commercial process.

ICP

Your ideal customer profile.

FREQUENTLY ASKED QUESTIONS.

Everything you want to know about lead generation.

The costs for lead generation vary depending on your target audience, volume, and the complexity of your proposition. We work with different models: a fixed monthly amount, a price per lead, or a combination. Contact us for a customized quote.

After a startup phase of 2-3 weeks, we deliver the first leads. The first month is often still optimization, but from month two the engine runs at full power. Most clients see significant results within 90 days.

A lead is someone who shows interest. A qualified lead is someone who also actually fits your solution, has the budget, has decision-making authority, and wants to act in the short term. We only deliver qualified leads.

We specialize in B2B lead generation for the software industry, manufacturing industry, and business services. Have a different industry? Contact us and we'll discuss the possibilities.

We measure success based on the number of qualified meetings, conversion to proposals, and ultimately closed deals. You get access to a dashboard with real-time insight into all metrics.

Absolutely. Many clients use us as a supplement to their own team. We take care of the lead supply, your team focuses on closing deals. A perfect combination.

Case Study | Lead Generation

"Match-day completely filled our sales pipeline. We now consistently have conversations with the right prospects."

A software company from the Netherlands was looking for a partner for consistent lead generation. After 6 months of collaboration with Match-day, their pipeline is filled with qualified leads and revenue has significantly grown.

Ping Media

B2B Services

Tons

Revenue Impact

2/5

Top Clients via Match-day

15 years

Client Relationship