LEAD GENERATION STRATEGY
THAT WORKS.
Without strategy, lead generation is shooting in the dark. We build a plan that fits your market, proposition and target audience. From ICP to execution.
THE FOUR PILLARS.
A solid lead generation strategy rests on four foundations. Miss one and your results suffer.
Ideal Customer Profile (ICP)
Who is your perfect customer? Not everyone - the right ones. We determine exactly who to target.
- Company size and sector
- Budget and decision authority
- Specific pain points
- Buying signals and triggers
Messaging & Proposition
What do you say to them? Messages that hit the pain and create urgency. No sales pitches.
- Pain point-focused communication
- Value proposition per segment
- Sequences that convert
- A/B tested templates
Channels & Mix
Where do you reach them? Not everywhere at once - where your target audience is active and responds.
- LinkedIn prospecting
- Email outreach sequences
- Phone follow-up
- Multi-channel cadence
Timing & Cadence
When do you approach them? The right timing makes the difference between a response and silence.
- Optimal contact moments
- Follow-up rhythm
- Seasonal patterns
- Trigger-based outreach
WHY MOST STRATEGIES FAIL.
80% of lead generation campaigns don't deliver what you expect. These are the culprits.
Targeting too broadly
Approaching everyone doesn't work. You dilute your message and reach no one effectively. Focus on a niche you can dominate.
Pitching product instead of solving problems
Your prospect doesn't want to know what you sell. They want to know how you solve their problem. Start with the pain, not the solution.
Expecting results from single contact
On average, 8-12 touchpoints are needed for a response. Sending one email and giving up is wasted money.
Measuring wrong KPIs
Number of emails sent means nothing. Measure response rates, appointments, and ultimately: revenue. Focus on what matters.
No iteration and optimization
A strategy that doesn't evolve dies. Test continuously, measure everything, and adjust based on data - not gut feeling.
Sales and marketing not aligned
If marketing delivers different leads than sales needs, you waste time and money. Work from the same definition of success.
STRATEGIC FOUNDATION.
In 30 days we build a lead generation strategy that's rock solid.
Deep Dive & Analysis
We dive into your business, market and historical data. What worked? What didn't? Where are the opportunities?
ICP Definition
Together we determine exactly who your ideal customer is. Not on gut feeling - on data and proven success.
Messaging Framework
We develop messages that resonate. Pain point-focused, urgency-creating, and relevant for each stage.
Channel Strategy
Which channels fit your target audience? We choose the mix that delivers the best results.
Cadence & Planning
A detailed contact plan with optimal timing, follow-ups and escalation points.
Launch & Iteration
We start execution, measure everything, and continuously optimize based on results.
"MATCH-DAY COMPLETELY REBUILT OUR GO-TO-MARKET STRATEGY. FROM VAGUE TO SHARP."
A software scale-up struggled with inconsistent results. After the strategy program with Match-day: a clear ICP, messaging that converts, and a predictable pipeline.
BUILD YOUR
STRATEGY.
Ready to stop guessing and start winning? Schedule a strategy call and we'll build your lead generation foundation together.