Pipeline Generation
Predictable Pipeline

PIPELINE
GENERATION.

We build predictable sales pipelines. No guesswork, but a constant flow of qualified opportunities that secure your revenue goals.

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WHAT IS PIPELINE GENERATION?

Pipeline generation is the systematic filling of your sales funnel with qualified prospects. It's not about loose leads, but a structured process that delivers new sales opportunities every month. A healthy pipeline is the foundation for predictable growth.

Consistent inflow of qualified prospects

Clear stages from first contact to deal

Measurable conversion per pipeline stage

Predictable revenue based on pipeline value

Pipeline Generation Concept

THE FIVE PIPELINE STAGES.

Each stage requires a different approach. We ensure prospects move smoothly through your funnel.

Stage 1

Prospect Identification

We determine who your ideal customer is and build targeted lists with decision-makers who fit your solution.

Stage 2

First Contact

Multi-channel outreach via LinkedIn, email, and phone. Messages that resonate and spark interest.

Stage 3

Qualification

Discovery calls to determine budget, authority, need, and timing. Only qualified opportunities proceed.

Stage 4

Opportunity

Demos, proposals, and negotiations. We guide prospects toward a decision.

Stage 5

Deal Closing

From proposal to signature. We help overcome objections and close the deal.

HOW WE FILL YOUR PIPELINE.

A proven approach that delivers new opportunities every month.

ICP Definition

We start with a sharp definition of your ideal customer. Which companies, which roles, which pain points?

Multi-Channel Outreach

LinkedIn, email, and phone in a coordinated cadence. Each channel reinforces the other.

Warm Handoff

Qualified appointments directly in your calendar. Fully briefed and ready for the conversation.

Pipeline Analytics

Real-time insight into your pipeline. How many prospects per stage? What's the expected revenue?

Nurturing Flows

Prospects not yet ready stay warm through automated content and follow-ups.

Continuous Optimization

We measure everything and continuously adjust. Better messages, better targeting, better results.

3.2x
More Qualified Leads
45%
Higher Conversion
60
Days To Results
89%
Client Retention

PREDICTABLE RESULTS.

Pipeline generation is about measurable, repeatable results. No empty promises, but concrete numbers you can plan with.

A filled pipeline every month
Predictable revenue on a quarterly basis
Less dependent on luck or referrals
Scalable model for growth
Software | Netherlands

"MATCH-DAY TRANSFORMED OUR PIPELINE. FROM UNPREDICTABLE TO A CONSTANT FLOW OF OPPORTUNITIES."

A software scale-up struggled with an empty pipeline and unpredictable revenue. After 6 months with Match-day: a healthy pipeline with 40+ active opportunities and predictable quarterly revenue.

MV
Martijn de Vries
Sales Director @ TechScale
40+
Active Opportunities
3x
Pipeline Value
6 months
Transformation

BUILD YOUR
PIPELINE.

Ready for a predictable sales funnel? Schedule a call and discover how we fill your pipeline with qualified opportunities.

Free Pipeline Audit
Concrete Approach
Measurable Results
Start Pipeline Generation