Chatbot Qualification
Quick definition
AI chatbots that automatically qualify website visitors by asking questions and booking meetings.
Detailed explanation
Chatbot qualification (via tools like Drift, Qualified, Intercom) automates the initial qualification of inbound leads. When a visitor comes to your website, the chatbot starts a conversation, asks qualification questions (company size, role, need, timeline), and books a meeting directly in the right sales rep's calendar if they are qualified. This eliminates friction (no form filling, no waiting for response) and increases conversion by 30-50% vs traditional forms. For sales it means they only speak with pre-qualified leads. The challenge is not making the bot too aggressive (not every visitor wants to chat immediately) and making the questions feel natural. The best implementations combine bot for first response + routing to human for complex questions.
Synonyms
Examples
A visitor comes to your pricing page. Chatbot: "Hi! Can I help? What are you specifically looking for?" Visitor: "Cost for 10 users." Bot: "I can connect you directly with pricing specialist. What is your role?" → Qualified, books meeting directly → conversion of 40% vs 12% with contact form.
An enterprise prospect chats with the bot. After 3 questions, the bot detects this is high-value and says: "Based on your situation I want to connect you with our enterprise specialist. I see Alex has time in 10 minutes, want to chat now?" → Instant connection → deal within 6 weeks.
When to use this?
Implement chatbot qualification on high-intent pages (pricing, demo, contact) and for logged-in users. Ensure the bot feels natural and always has a "talk to human" option. Measure conversion rate, satisfaction, and SQL quality vs traditional forms.
Match-day approach
Match-day builds intelligent chatbot flows that qualify without being annoying. We segment flows per page (different questions on product page vs pricing page), per visitor type (first-time vs returning), and per firmographic (enterprise vs SMB). We integrate with your CRM for instant lead routing, and build fallbacks to humans for complex situations. Post-implementation we optimize based on conversation analysis.
Related terms
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Wil je weten hoe je chatbot qualification effectief inzet in jouw organisatie? Neem contact op met Match-day.
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