Customer Relationship Management (CRM)(CRM)
Quick definition
Software for managing all interactions with prospects and customers throughout the entire customer lifecycle.
Detailed explanation
A CRM system is the central nervous system of your sales and marketing operation. It stores all customer data, tracks all interactions (emails, calls, meetings), manages your sales pipeline, automates repetitive tasks, and generates reports and insights. Modern CRM systems like HubSpot, Salesforce, or Pipedrive integrate with your email, calendar, and other tools to provide a complete overview of every customer journey. A well-implemented CRM increases your sales team's productivity by 30-50% and ensures no opportunity slips through the cracks.
Synonyms
Examples
A sales rep opens their CRM and immediately sees: 5 deals that need follow-up today, 12 new inbound leads, and a warning that an important deal has been stagnant for 10 days.
A marketing manager analyzes in the CRM which campaigns have the highest SQL conversion, and shifts budget to the best performing channels.
When to use this?
Implement a CRM as soon as you have more than 50 active prospects, multiple people working in sales, or management wants insight into sales performance and forecasts. A CRM is essential for scalable sales.
Match-day approach
Match-day is a HubSpot Platinum Partner and specialist in CRM implementation. We configure your CRM perfectly for your sales process, migrate your existing data cleanly, train your team, and build custom dashboards and automations. We ensure your CRM becomes a tool that sales enjoys using, not an administrative burden.
Learn more
Wil je weten hoe je customer relationship management (crm) effectief inzet in jouw organisatie? Neem contact op met Match-day.
Neem Contact Op