Lead Response Time
Quick definition
Lead response time is the time between when a lead comes in and when your salesperson makes contact.
Detailed explanation
Speed wins. A lead called back within 5 minutes has 100 times more chance of converting than a lead contacted after an hour. Yet most companies only respond after hours or even days. That's throwing money away. Why is speed so important? Because a lead is interested at the moment of sign-up. They're still in the mindset, have your website open, and are thinking about their problem. Wait a day, and they're already busy with something else or have spoken to a competitor. The ideal lead response time is under 5 minutes. Can't do that structurally? Then at least respond within the hour. Automation helps: immediately send a confirmation email with a link to schedule an appointment. Then the lead at least feels something is happening. Measure your lead response time per channel: leads from Google Ads are often hotter than leads from LinkedIn. And measure it per salesperson: who responds quickly, who lets leads sit?
Synonyms
Examples
An installation company responds within 10 minutes to leads via their website. Their conversion from lead to appointment is 35%. A competitor responds on average after 4 hours, their conversion is 12%.
Match-day helps a B2B service provider set up a Slack notification for every new lead. Response time drops from 2 hours to 8 minutes. The number of qualified appointments rises by 60%.
When to use this?
Measure lead response time from the moment a lead comes in until first contact (phone, email or app). Not the time to an appointment, but to the first sign of life. This is especially crucial for warm inbound leads.
Match-day approach
We build a system where leads are picked up immediately. That can be via automatic assignment, real-time notifications, or a lead routing system. We ensure your team understands why speed is important and how they can respond within 5 minutes without sacrificing quality.
Learn more
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