Sales Pipeline
Quick definition
A visual overview of all active deals in different stages of your sales process.
Detailed explanation
Your sales pipeline is the heart of your sales operation. It shows all opportunities in their current stage - from first contact to closed won. A healthy pipeline has a good balance between different stages, with sufficient volume at the top to meet your goals. Pipeline management is about actively managing your deals: updating probabilities, defining next steps, and ensuring deals progress. Metrics like pipeline value, conversion rates per stage, and average deal size help you measure your pipeline's health.
Synonyms
Examples
A typical B2B SaaS pipeline: Prospect → Qualified → Discovery → Demo → Proposal → Negotiation → Closed Won
A pipeline metric: "We have €500K in Proposal stage, with a 40% win rate we expect to close €200K this quarter"
When to use this?
Use pipeline management to generate predictable revenue. Review your pipeline weekly, identify bottlenecks, and ensure every deal has a clear next step within 48 hours.
Match-day approach
Match-day helps you build and maintain a healthy pipeline. We implement pipeline disciplines like weekly pipeline reviews, forecasting methodologies, and automatic health checks in your CRM. You learn exactly how much pipeline you need to hit your targets.
Learn more
Wil je weten hoe je sales pipeline effectief inzet in jouw organisatie? Neem contact op met Match-day.
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