Touchless Sales
Quick definition
A sales process where customers convert themselves from prospect to paying customer without direct contact with a sales representative.
Detailed explanation
Touchless Sales means your entire buyer journey - from awareness to purchase - runs fully automated. Customers find you online, read your content, try your product via trial or freemium, and buy themselves through self-checkout. No sales calls, no demos, no manual quotes. This works for products under €5,000-10,000 per year where the decision is easy to make. Touchless sales scales infinitely: 1 customer or 1,000 customers costs you the same. Companies with touchless motion have 60-70% lower CAC than sales-led companies. The challenge: your website, onboarding, and product must be perfect. Every question a customer has must be answered by content, not by sales. At higher deal sizes you often use hybrid: touchless up to €10k, then sales-assisted.
Synonyms
Examples
Mailchimp grew for years purely touchless: signup on website, free up to 2,000 contacts, then self-service upgrade to €10-€300/month. No sales team until they got enterprise focus. 12 million customers, 98% came in without sales touch.
An online accounting software for freelancers: €15/month via iDEAL payment. Website answers all questions via FAQ and videos, 14-day trial starts automatically, upgrade flow in 3 clicks. 450 new customers per month, 0 sales reps.
When to use this?
Touchless sales works for: low price points (under €10k), large target market (need volume to be profitable), simple proposition (no customization), and short decision cycle (1 decision maker). For complex B2B or large deals you need sales.
Match-day approach
Match-day designs touchless funnels for your low-touch segment. We transform your website into a sales machine: clear value propositions, social proof in the right places, FAQ that removes objections. We optimize your trial-to-paid conversion with automated email flows and in-app nudges. For prospects that don't convert, we build lead scoring to pass them to sales.
Learn more
Wil je weten hoe je touchless sales effectief inzet in jouw organisatie? Neem contact op met Match-day.
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