Voice AI Calling
Quick definition
AI software that can conduct autonomous phone conversations for prospecting, qualification, or appointment setting.
Detailed explanation
Voice AI calling is perhaps the most futuristic sales tech - AI bots that actually call and have conversations with prospects. Tools like Thoughtly, Bland AI, or Air.ai can: make cold calls, pass gatekeepers, ask basic qualification questions, handle objections with pre-programmed responses, and book meetings in calendars. The technology is impressive - modern voice AI sounds natural, can handle interruptions, and adapts based on responses. However, it's still early stage and not suitable for every use case. It works best for high-volume, low-complexity scenarios (appointment setting, information gathering) but still fails at complex consultative conversations. Ethical considerations are also important - should you disclose that it's AI?
Synonyms
Examples
A company uses Voice AI for first touch: AI calls 200 prospects per day, asks 3 qualification questions, and books meetings for interested prospects. Cost: €500/month vs €5000 for human SDR. Conversion: 2% vs 4% from human, but 4x volume = net more meetings.
After 3 months testing, a company stops Voice AI because: 15% of prospects were annoyed by robo-caller, brand perception impact, and quality of booked meetings was low (50% no-show vs 20% with humans). Decision: not worth it for their premium brand.
When to use this?
Consider Voice AI only for high-volume scenarios where human capacity is the bottleneck AND where brand perception risk is acceptable. Test thoroughly with small segment first. Always be transparent that it's AI - not disclosing is ethically questionable and may be illegal.
Match-day approach
Match-day is cautious with Voice AI calling. We believe that for B2B sales with longer cycles and higher deal values, human touch is still superior. We do test Voice AI for specific use cases like event reminders, survey calls, or information gathering - not for cold prospecting where first impression is crucial. If you're considering Voice AI, we help you set up rigorous testing to measure impact on conversion and brand perception.
Related terms
Cold Calling
Reaching out to potential customers by phone without prior contact or relationship.
AI SDR(AI SDR)
AI software that automates Sales Development Rep tasks, from prospecting to initial outreach and follow-up.
Sales Automation
The use of software and tools to automate repetitive sales tasks and increase sales efficiency.
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