Sales agent
Quick definition
An independent intermediary who represents a supplier and helps generate customers or deals.
Detailed explanation
A sales agent often works on commission and represents a company in the market. It can help with market entry, but may give less control over data, messaging and follow-up.
Synonyms
Examples
A foreign manufacturer uses an agent to find distributors.
When to use this?
Use it for indirect sales and market entry.
Match-day approach
Match-day prefers measurable pipeline systems over black-box agent models.
Related terms
Sales prospecting agency
An external partner that helps companies generate new customers, meetings or sales opportunities.
Sales management
Managing, measuring and improving a sales team and commercial process.
Outbound Sales
A proactive sales strategy where you approach potential customers, instead of waiting for them to come to you.
Learn more
Want to know how to apply sales agent effectively in your organisation? Contact Match-day.
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