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Sales Process
Sales agent
Quick definition
An independent intermediary who represents a supplier and helps generate customers or deals.
Detailed explanation
A sales agent often works on commission and represents a company in the market. It can help with market entry, but may give less control over data, messaging and follow-up.
Synonyms
Commercial agent
Examples
1
A foreign manufacturer uses an agent to find distributors.
When to use this?
Use it for indirect sales and market entry.
Match-day approach
Match-day prefers measurable pipeline systems over black-box agent models.
Sales agent
Learn more
Want to know how to apply sales agent effectively in your organisation? Contact Match-day.
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