Outbound Sales
Quick definition
A proactive sales strategy where you approach potential customers, instead of waiting for them to come to you.
Detailed explanation
Outbound sales means actively searching for your ideal customers and reaching out to them via email, LinkedIn, phone, or other channels. Unlike inbound sales (where prospects come to you through content marketing, SEO, etc.), you take the initiative yourself. A successful outbound strategy requires a clear ICP, a targeted prospect list, personalized messaging, and a structured follow-up approach. Outbound is particularly effective in B2B markets with a clearly defined target audience and higher deal values.
Synonyms
Examples
An SDR searches LinkedIn for CFOs of software companies with 50-200 employees, sends personalized connection requests, and follows up with relevant content.
A sales team uses a tool like Apollo to find companies that recently received funding and proactively reaches out with a relevant offer.
When to use this?
Use outbound sales when you have a clear ICP, want to scale your sales without depending on inbound leads, or want to enter new markets. Outbound works best in combination with a good inbound program.
Match-day approach
Match-day specializes in outbound sales for B2B companies. We build your complete outbound machine: from ICP definition and prospect research to messaging frameworks and follow-up cadences. Our SDRs can fully take over your outbound, or we train your own team in effective outbound techniques.
Learn more
Wil je weten hoe je outbound sales effectief inzet in jouw organisatie? Neem contact op met Match-day.
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