Lead Generation
Quick definition
The process of attracting and identifying potential customers who have interest in your product or service.
Detailed explanation
Lead generation encompasses all activities you do to identify prospects and spark their interest. This can be through inbound channels (content marketing, SEO, webinars) or outbound channels (cold outreach, events, advertising). The goal is to turn anonymous visitors into known leads by collecting their contact information, often in exchange for valuable content or a demo. Effective lead generation requires a clear ICP, relevant content or offer, optimized landing pages, and a process to follow up leads quickly. Quality over quantity is crucial - 10 good leads are worth more than 100 unqualified ones.
Synonyms
Examples
Inbound lead generation: "Download our ROI calculator for sales automation" → visitor fills in form → becomes lead in CRM
Outbound lead generation: SDR identifies 500 companies matching ICP, reaches out via LinkedIn + email, 50 show interest and become leads
When to use this?
Focus on lead generation when your pipeline is too empty, you want to grow in new markets, or your sales team needs more opportunities to hit their targets. Always balance lead quantity with lead quality.
Match-day approach
Match-day builds complete lead generation machines. We combine inbound (SEO, content, webinars) with outbound (SDR outreach, events) for maximum flow. You don't just get leads, but qualified prospects matching your ICP who are sales-ready. We continuously measure and optimize on cost-per-SQL and SQL-to-customer conversion.
Related terms
Outbound Sales
A proactive sales strategy where you approach potential customers, instead of waiting for them to come to you.
Marketing Qualified Lead (MQL)(MQL)
A prospect who has shown interest in your marketing but is not yet ready for a sales conversation.
Learn more
Wil je weten hoe je lead generation effectief inzet in jouw organisatie? Neem contact op met Match-day.
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