Sales Development Representative (SDR)(SDR)
Quick definition
A sales professional focused on generating and qualifying new sales opportunities.
Detailed explanation
A Sales Development Representative (SDR) is responsible for the top of the sales funnel. Their job is to identify prospects, reach out, qualify them, and pass them to Account Executives when they are sales-ready. SDRs don't close deals - they focus entirely on filling the pipeline with high-quality opportunities. This is often an entry-level sales role where future closers develop their B2B sales skills. Effective SDRs are curious, persistent, and excellent at building rapport in short conversations.
Synonyms
Examples
An SDR makes 50-80 outbound calls per day, sends 100+ personalized emails, and books 5-10 qualified meetings per week for the AE team.
An SDR uses LinkedIn Sales Navigator to identify 20 new prospects daily that match the ICP and approaches them with relevant content.
When to use this?
Implement an SDR function when you want to scale your sales, your account executives want to focus on closing, or you want to keep your pipeline consistently full without relying on marketing leads.
Match-day approach
Match-day offers both SDR-as-a-Service (we provide experienced SDRs) and SDR training for your own team. We build the complete SDR playbook: ICP definition, prospecting strategies, messaging frameworks, objection handling scripts, and qualification methodology. Our SDRs generate an average of 30-50 qualified meetings per month.
Learn more
Wil je weten hoe je sales development representative (sdr) effectief inzet in jouw organisatie? Neem contact op met Match-day.
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