Revenue Operations (RevOps)(RevOps)

Revenue Operations breaks down the traditional silos between marketing, sales, and customer success. Instead of three separate teams with their own tools, processes, and metrics, RevOps creates one unified revenue engine. RevOps is responsible for: one shared tech stack and CRM, unified data and reporting, coordinated processes across the customer journey, shared metrics and goals, and continuous process optimization. It eliminates problems like: marketing and sales using different definitions for SQL, leads getting "lost" in handoffs, multiple sources of truth for pipeline data, and lack of visibility into the complete customer journey. Companies with mature RevOps teams grow on average 3x faster and are 2x more profitable than peers.