Video Prospecting
Quick definition
Using short, personalized videos in your outreach to grab prospects' attention and make your message more human.
Detailed explanation
Video prospecting is an effective way to stand out in your prospect's inbox. Instead of another standard text email, you send a short video (30-90 seconds) where you introduce yourself and explain why you're reaching out. The video feels more personal than text, shows your face and voice, and generates higher response. Research shows that video in prospecting emails increases open rate by 19% and click-through rate by 65%. You don't need to be Steven Spielberg – a simple recording via your laptop camera works fine. The best videos start with the prospect's name, show you've done research on their company, and end with a concrete question or next step. Tools like Loom, Vidyard or Sendspark make it easy to quickly record videos, add a thumbnail, and see who watches your video.
Synonyms
Examples
An SDR sends a LinkedIn prospect a Loom video: "Hey Marc, saw you just opened a new factory in Tilburg. We help manufacturing companies automate their sales. Can I explain how in 15 minutes?" Response rate: 34% vs 8% for text-only emails.
An account executive sends a follow-up video after a demo showing the key features again in 60 seconds, specifically focused on the pain points the prospect mentioned. Win rate increases from 18% to 31%.
When to use this?
Use video prospecting for cold outreach to stand out, for follow-ups after a meeting to stay personal, or when answering questions to make complex answers clear. Works especially well in the first phase of your sales cadence.
Match-day approach
We teach your team how to record a good prospecting video in 5 minutes. No reading scripts, but talking naturally. We give you a framework: intro (5 sec) → why them (15 sec) → what we do (20 sec) → question (10 sec). Plus a checklist with technical tips like lighting, sound and background.
Related terms
Cold Calling
Reaching out to potential customers by phone without prior contact or relationship.
Outbound Sales
A proactive sales strategy where you approach potential customers, instead of waiting for them to come to you.
Social Selling
Using social media, especially LinkedIn, to build relationships with prospects and create sales opportunities.
Learn more
Wil je weten hoe je video prospecting effectief inzet in jouw organisatie? Neem contact op met Match-day.
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