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Sales Process
Elevator pitch
Quick definition
A short explanation of what you do, for whom and why it matters.
Detailed explanation

A strong B2B elevator pitch is short, relevant and focused on the prospect’s problem instead of the seller’s company.
Synonyms
One-linerSales pitch
Examples
1
We help B2B software companies book meetings with ICP-fit decision makers.
When to use this?
Use it in outreach, calls, networking and website copy.
Match-day approach
Match-day builds pitches outside-in: prospect context first, solution second.

Elevator pitch
Related terms
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Want to know how to apply elevator pitch effectively in your organisation? Contact Match-day.
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