Sales outreach
Quick definition
Actively approaching prospects through channels like phone, email and LinkedIn.
Detailed explanation
Sales outreach is proactive contact with potential customers. Strong outreach is personal, relevant and timed around a clear reason to talk.
Synonyms
Examples
An SDR sends a personalized email after a market trigger.
When to use this?
Use it for outbound sales and prospecting.
Match-day approach
Match-day combines phone, email and LinkedIn in measured cadences.
Related terms
Outbound Sales
A proactive sales strategy where you approach potential customers, instead of waiting for them to come to you.
Sales Cadence
A structured follow-up schedule that determines how often and through which channels you approach a prospect over a specific period.
Cold Calling
Reaching out to potential customers by phone without prior contact or relationship.
Learn more
Want to know how to apply sales outreach effectively in your organisation? Contact Match-day.
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