Marketing

Inbound marketing

Quick definition

Marketing that attracts prospects through valuable content, visibility and trust.

Detailed explanation

Inbound marketing uses content, SEO, social, webinars and downloads to attract prospects during their research phase. In B2B it works best when connected to nurturing and sales follow-up.

Synonyms

Content marketingPull marketing

Examples

A prospect downloads a guide and is later followed up by sales.

When to use this?

Use inbound to create demand and generate warm signals.

Match-day approach

Match-day connects inbound signals to outbound follow-up.

Inbound marketing

Related terms

Marketing

Lead Generation

The process of attracting and identifying potential customers who have interest in your product or service.

Marketing

Nurture Campaign

An automated series of emails and content that keeps leads warm until they are sales-ready.

Learn more

Want to know how to apply inbound marketing effectively in your organisation? Contact Match-day.