Inbound marketing
Quick definition
Marketing that attracts prospects through valuable content, visibility and trust.
Detailed explanation
Inbound marketing uses content, SEO, social, webinars and downloads to attract prospects during their research phase. In B2B it works best when connected to nurturing and sales follow-up.
Synonyms
Examples
A prospect downloads a guide and is later followed up by sales.
When to use this?
Use inbound to create demand and generate warm signals.
Match-day approach
Match-day connects inbound signals to outbound follow-up.
Related terms
Lead Generation
The process of attracting and identifying potential customers who have interest in your product or service.
Nurture Campaign
An automated series of emails and content that keeps leads warm until they are sales-ready.
Customer Relationship Management (CRM)(CRM)
Software for managing all interactions with prospects and customers throughout the entire customer lifecycle.
Learn more
Want to know how to apply inbound marketing effectively in your organisation? Contact Match-day.
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