Sales Cadence

A sales cadence is a systematic series of touchpoints you execute to connect with a prospect. A typical outbound cadence consists of 8-12 touches over 2-3 weeks, across multiple channels (email, LinkedIn, phone, video). The power of a cadence lies in consistency and the multi-channel approach - prospects need an average of 6-8 touchpoints before responding. A good cadence varies in approach: some touches are value-driven (share a relevant article), others are direct (ask for a conversation). The key is that each touch remains relevant and adds value. Cadences can be built for different scenarios: initial outreach, post-demo follow-up, re-engagement of cold leads, or nurturing prospects who aren't ready yet.