Sales Engagement Platform(SEP)
Quick definition
Software that automates your outbound cadences and orchestrates every touchpoint with prospects.
Detailed explanation
A Sales Engagement Platform (Outreach, Salesloft, Apollo) sits between your CRM and your daily workflow. It automates your outbound sequences: emails go out automatically at the right time, tasks for calls appear at the right moment, LinkedIn messages are suggested, and everything is logged in your CRM. SEPs also give you templates, A/B testing capabilities, analytics on what works, and dialing tools for calling. The main benefit is consistency - no prospect is forgotten, every touchpoint happens on time, and you can scale proven cadences across your entire team. SDRs can manage 2-3x more prospects with a SEP vs manual workflows, while outreach stays personal and relevant through merge tags and conditionals.
Synonyms
Examples
An SDR adds 50 prospects to a 10-touch cadence. Day 1: automated email with personalization, Day 2: task for call appears in queue, Day 4: automated follow-up with case study, etc. Everything happens automatically but feels personal.
After A/B testing in your SEP you see that subject line "Quick question" has 35% open rate vs "Introduction from Match-day" with 22%. You update all templates and see overall response rate increase by 15%.
When to use this?
Implement a SEP as soon as you do outbound at scale (>1000 touches per month), have multiple SDRs who need to work consistently, or want to experiment with messaging. Essential for predictable outbound engines.
Match-day approach
Match-day implements and optimizes Sales Engagement Platforms. We choose the right tool for your tech stack and budget, build your cadences and templates, train your team, and integrate seamlessly with your CRM. We also do continuous A/B testing on messaging, timing, and channel mix to maximize your response rates. You get dashboards showing which cadences and reps perform best.
Related terms
Sales Cadence
A structured follow-up schedule that determines how often and through which channels you approach a prospect over a specific period.
Sales Automation
The use of software and tools to automate repetitive sales tasks and increase sales efficiency.
Customer Relationship Management (CRM)(CRM)
Software for managing all interactions with prospects and customers throughout the entire customer lifecycle.
Learn more
Wil je weten hoe je sales engagement platform effectief inzet in jouw organisatie? Neem contact op met Match-day.
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