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Match-day team aan het werk, B2B leads achtergrond
Warm B2B Leads

CONSISTENT
B2B LEADS.

No buying cold lists, but warm leads ready for a conversation. We deliver qualified B2B leads that convert to customers.

WHAT ARE GOOD B2B LEADS?

Not every lead is equal. The difference between a cold name and a warm lead determines whether you waste time or close deals. We focus on leads that are truly ready.

Marketing Qualified Lead (MQL)

Someone showing interest: a whitepaper download, website visit, or LinkedIn interaction. Not ready for sales yet, but on the radar.

Sales Qualified Lead (SQL)

A lead that fits your ideal customer profile and is actively looking for a solution. Ready for a conversation with sales.

B2B Lead Qualification

HOW WE GENERATE B2B LEADS.

Three pillars that ensure a constant stream of qualified leads in your pipeline.

Research & Targeting

We start by sharpening your ideal customer profile and building a database of companies that truly fit.

  • ICP analysis based on your best customers
  • Technographic and firmographic data
  • Monitoring intent signals
  • Mapping decision makers

Multi-Channel Outreach

We approach prospects through multiple channels simultaneously. Not with spam, but with relevant messages that match their situation.

  • Personalized LinkedIn outreach
  • Targeted email sequences
  • Phone follow-up by experts
  • Timing based on engagement

Qualification & Handover

Every lead is qualified before entering your calendar. This way you only talk to people who are serious.

  • BANT qualification in every conversation
  • Warm handover to your sales
  • Full context provided
  • No no-shows or time wasters

LEADS THAT CONVERT.

Concrete results from our B2B lead generation campaigns.

85%
Show-up Rate
Of scheduled meetings
3.5x
More Meetings
Than internal efforts
64%
Conversion
From meeting to proposal
<30
Days
Time to first leads

BUYING B2B LEADS VS GENERATING.

Why purchased lead lists rarely work and what does deliver results.

The old approach

Buying Leads

  • Outdated data and wrong contact details
  • No context about interest or need
  • Same list at 10 other companies
  • Cold approach without relationship
  • Low conversion and frustration
  • Damage to your brand and reputation
Match-day Approach

Generating Leads

  • Fresh data, verified in real-time
  • Leads with proven interest and intent
  • Generated exclusively for your company
  • Warm approach with context
  • High conversion through qualification
  • Strengthens your market position
Manufacturing | Netherlands

"MATCH-DAY DELIVERED LEADS WE WOULD NEVER HAVE FOUND OURSELVES. CONVERSATIONS WITH DECISION MAKERS WHO WERE ACTUALLY LOOKING."

JOA Air Solutions wanted to get their innovative technology in front of the right decision makers. Match-day generated more than 100 qualified conversations in eighteen months, of which two thirds proceeded to follow-up.

WB
Wietse Bandstra
JOA Air Solutions
100+
Qualified Leads
2/3
To Follow-up
18 mo
Partnership

MULTI-CHANNEL APPROACH.

We reach your ideal customers wherever they are.

LinkedIn Outreach

Professional outreach on the platform where B2B decision makers are active. No connection spam, but starting valuable conversations.

Targeted Email

Short, personalized emails that stand out. No templates, but messages that match the prospect's specific situation.

Expert Calling

Our SDRs call at a high level. They understand your proposition and can have a technical conversation with decision makers.

Myth-busting

Buying B2B leads sounds easy, building warm leads performs better

This page is intentionally positioned around warm leads and the nuance behind lead buying.

Myth: buying leads is faster

It may feel faster at first, but often creates more wasted follow-up later.

Myth: volume always wins

Conversion depends on relevance, timing, and positioning, not list size alone.

Myth: warm leads happen automatically

Warmth is built through research, messaging, and qualification.

Mini wiki

Les termes qui renforcent cette page

Des définitions concises pour les acheteurs et équipes commerciales qui veulent comprendre rapidement l’approche de Match-day.

Warm lead

A lead with relevant fit and commercial readiness.

Lead list

Raw contact data that still needs enrichment and qualification.

Intent signal

Behaviour that suggests a prospect may be actively researching.

FAQ

Frequently asked questions about B2B leads

No. Bought leads are usually data lists, while warm leads have context, engagement, and a relevant next step for sales.
Yes, as an input for research. On its own, it rarely creates real pipeline without qualification and follow-up.

READY FOR
WARM LEADS?

Stop wasting time on cold lists. Start with leads who actually want to talk.

No long-term contract
First leads within 30 days
Only qualified conversations
Schedule A Call
Contact direct

Meet
Jorg.

Benieuwd hoe Jorg en zijn team jouw sales-machine kunnen versterken? Plan direct een kennismaking in.

Jorg, Sales Consultant

Thématiques de recherche liées

génération de leads

Vue d’ensemble génération de leads

La page commerciale centrale pour la génération de leads, la croissance pipeline et le lien entre stratégie, outreach et suivi.

Voir la page

agence de génération de leads

Agence de génération de leads

Pour les entreprises qui recherchent une agence spécialisée pour une croissance pipeline B2B prévisible.

Voir la page

externaliser la génération de leads

Externaliser la génération de leads

Pour les équipes qui veulent externaliser la génération de leads sans recruter de capacité interne supplémentaire.

Voir la page

génération de leads B2B

Génération de leads B2B

Axé sur la sélection d’ICP, la stratégie de canaux et la construction d’un flux de leads B2B stable.

Voir la page

leads commerciaux

Leads commerciaux

Des repères pratiques sur les leads commerciaux qualifiés BANT et les opportunités chaudes.

Voir la page

externalisation commerciale et sales B2B

Externalisation commerciale et sales B2B

Pour les entreprises qui envisagent une fonction sales B2B externe, une équipe SDR externalisée ou un modèle hybride.

Voir la page

outbound sales

Outbound sales

Explique comment la prospection, l’outreach multicanal et la prise de rendez-vous fonctionnent ensemble.

Voir la page

implémentation HubSpot

Implémentation HubSpot

Pour la configuration CRM, l’onboarding, l’automation et l’amélioration des processus commerciaux.

Voir la page

logiciel de génération de leads

Logiciel de génération de leads

Relie les logiciels d’identification de visiteurs, CRM ou automation à un processus concret de suivi.

Voir la page

implémentation HubSpot et suivi des leads

Implémentation HubSpot et suivi des leads

Une suite logique pour les équipes qui veulent combiner configuration CRM, implémentation HubSpot, logiciel et suivi commercial.

Voir la page